The Triple P Tourism in SEE: Promotion, Policy and Pilots project (Triple P project) was a three year effort implemented by the Regional Cooperation Council and funded by the EU. The Triple P project worked to create joint and internationally competitive cultural and adventure tourism offers in the six Western Balkans (WB6) economies with the goal to attract more tourists to the region, lengthen their stay, and, in final instance, increase revenue and contribute to growth and employment. The FAM Tour ‘Ride of the best sceneries in the Western Balkans’- cross-border mountain biking week in Albania – Kosovo – Montenegro, is part of the Via Dinarica mega trail. The tour offers a unique biking experience through unexplored pristine mountains, fascinating valleys, alpine pastures and UNESCO World Heritage sites. The objective was to promote this particular section of the Via Dinarica through the participation of regional tour operators and media outlets, with the aim of establishing a joint regional adventure tourism package in the Western Balkans.